The History & Success of JustFab

“When we started this business, I couldn’t tell you the difference between a peep toe and a Mary Jane,” these famous words from Adam Goldenberg, co-CEO of the popular brand JustFab, prove that even if you don’t have the knowledge, you can still do what you love and be successful. JustFab was founded in 2010 by co-CEO’s Don Ressler and Adam Goldenberg. The two CEO’s met at Intermix, a company that was started by Adam at the age of 15. When Ressler and Goldenberg came up with the idea of a monthly subscription for shoes, handbags, and clothes – they knew that there was a huge market for online fashion subscriptions. In 2011, JustFab received $33 million from the US venture capital firm Matrix partners in funding. In 2012 the company was funded another $76 million from its Matrix partners, allowing the company to expand into Canada, Germany, and the UK.

Both Don Ressler and Adam Goldenberg knew that their main goal was to expand the company and with their online marketing performance they were able to do just that. In 2013 JustFab partnered with celebrity Kate Hudson to develop and collaborate on a brand called Fabletics. With more than 33 million subscribers, ShoeDazzle and JustFab, according to The Los Angeles Times have the world’s largest online shoe subscription.

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Riding the success of their past few years, Adam Goldenberg decided he wanted to address one of the biggest difficulties of online shopping, and that is the ability to try something on before buying it. So in 2013 the company opened its doors on a 3,000 sq. ft. store in Glendale, California. The store was designed in way that shoppers can still have the same experiences they would get online, such as watching the videos JustFab offers users on their website.

Adam Goldenberg and Don Ressler can attribute their huge success to the way they play the online advertising game. For a business to become successful it has to change and grow in the way that its consumers want. The company allows for costumers to get a discounted price the more product they purchase.

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JustFab joins People StyleWatch to offer an Exclusive Fashion Collection to their Customers

People StyleWatch, a women fashion brand focused on the millennial consumers, has joined hands with JustFab, a popular fashion e-commerce site on entrepreneur.wiki, to bring to their customers a capsule collection dubbed People StyleWatch Exclusively for JustFab.

The collection will include the latest handbags and footwear for the spring season and will be available exclusively on JustFab’s official online outlet, justfab.com.

Fashion designers and magazine editors from the two companies have been working together to provide their customers with the top springs trends. The products on bloomberg.com that will be rolled out using the partnership will feature various types and designs of shoes and bags.

An editor at People StyleWatch said that, alongside fashion experts from JustFab, they had created the ultimate collection of shoes and bags to upgrade any wardrobe. The editor also revealed that the collection will be available to their customers 24 hours every day of the week on JustFab. The collection is set to be every girl’s dream as it would feature footwear and bags that every girl might need for any occasion or any time of the day. The collection has a wide range of casual and official fashion products for the youthful woman.

The VIP members of justfab.com will have access to the merchandise for a flat rate of $39.95.

The combined power of the two organizations is going to expose the products to millions of people they appeal to. People StyleWatch was launched in 2007 as a leading media outlet focused on millennia’s fashion tastes.

JustFab was established in 2010 as a subscription e-commerce site that offers personalized and exclusive shopping expeditions to its subscribers.

Members of JustFab have access to a wide range of products ranging from shoes, jewelry, and handbags. The members are also offered fashion advice from the dedicated fashion advice team at JustFab. Most of the items are available to the VIP members for $39.95 per item. JustFab’s products are available in USA, Canada, UK, and select European countries.

Don Ressler founded JustFab alongside his business partner, Adam Goldenberg. Don Ressler is a serial entrepreneur who owns and co-owns several other companies. Ressler has been involved in building several businesses from scratch to see them grow their value to millions of dollars.

Further Reading: https://en.wikipedia.org/wiki/JustFab