The e-commerce markets took notice of Don Ressler when he had success with Intelligent Beauty. Dermstore was Intelligent Beauty’s product that gained massive attention. There had been several cosmetics and skincare products in the internet, but Dermstore met the attention of many. The product created a significant impact in the market because of its nature of working. Don Ressler sold Dermstore under Intelligent Beauty before moving to a new line of product that dealt with weight loss systems. Ressler succeeded with his online marketing strategies. He believed that other online markets were not succeeding because they were not focusing on the correct internet marketing strategy. The success of Dermstore gave Don Ressler a good experience with online marketing and product sales.
In 2011, he decided to start another company known as JustFab. JustFab would become an e-commerce fashion retailer. Don Ressler assisted in finding funding for JustFab. The company was able to receive close to $33 million from Matrix Partners at http://ecommerce-news.internetretailer.com/nav/tags/donressler/0. In 2012, it held another line of funding that saw it record $76 million. Other investors joined hands to assist in the growth of the company. These investors include Intelligent Beauty, Rho Ventures, Matrix Partners, and Crossover Ventures. The company wanted to expand to boost its growth and venture to newer markets.
JustFab had its fourth round of funding in 2014 that saw it raise close to $85 million. Passport Special Opportunity contributed a significant amount. Other investors such as Matrix Partners and Shining Capital participate in the funding. Don Ressler has played a huge in finding funds for JustFab. The amount has improved sales by the company and its growth rate on Brandettes. JustFab has hit its maximum sales record of $250 million sales a year.
Apart from just finding funds and expanding to newer markets, JustFab strives to have its line of clothing available for everyone. The firm has since launched clothing items that are termed as all-inclusive on Crunchbase. These items are going to cater to plus size ladies. Most of the time, plus size clothing are rarely available. Many fashion clothing items prefer selling clothing items that fit the ordinary woman. However, JustFab has strived to create a fashion line that is available for every woman.