Jose Borghi is a Brazilian advertiser, with major recognitions locally and internationally. He is based in Sao Paulo. What makes him outstanding is his ability to make adverts that make a large impact and are impossible to forget, such as Mammals of Parmalat, Review Concept by Fiat, and Carlinhos by the Down Syndrome Association among others. Besides advertising, Jose Borghi has massive know-how in strategic planning, management, and leadership. He did his degree in advertising and propaganda at the Pontifical Catholic University and more information click here.
Jose Borghi decided on advertising as a career when his sister took him to an event that displayed commercial adverts at the Castro Neves Theater. His great legacy in advertising started in 1989 when he landed a job at Standart Ogilvy agency as an advertising agent. After his tenure had ended, he worked for multiple reputable companies, such as FCB, DM9DDB, and Talent. His next employer was Leo Burnett where he started off as the chief creative officer and later the CEO. He left Leo Burnett in 2002 and joined hands with Ray Erh to create BorghiErh, an ad agency. December 2006, Borghi Lowe + Partners came into the picture, and BorghiErh rebranded to Borghi Lowe. Jose Borghi was made the head and CEO of the new agency before its acquisition by the Mullen Group. The resulting partnership was named Mullen Lowe Brazil, which Jose runs as the CEO to date since his appointment in 2015 alongside Andre Gomes.
Jose Borghi drives his strength from his ability to rise above adversities, working relentlessly to get what he desires. He has learned that without putting the required effort, he wouldn’t go far. Over the years, his efforts have been recognized with several awards that he has received like the 2009 Most Professional Ad Expert given by the Brazilian Advertising Professionals Association.
More visit: http://www.ecp.org.br/revista/entrevista/julho